Retail Media Specialist
Core
Setting up, managing, and optimizing retail media campaigns on marketplaces (Bol.com, Amazon) and retailers (Albert Heijn, Jumbo) to drive client performance.
Role type
Retail Media Specialist (Commerce & Retail Media)
Builds
Performance-driven media campaigns for e-commerce clients
Domain
E-commerce, Retail Media, Digital Marketing
Deliverable
dashboards & analysis
Required skills
Campaign management, Data analysis, Keyword analysis, Client advisory, ROI reporting, Strategic planning
Preferred skills
AI application in retail, E-commerce trends, Online marketing
Technologies
Retail media platforms, Data analysis tools, AI tools
Responsibilities
Analyze and optimize campaigns on retail media platforms, Create insightful reports and analyze trends, Develop campaign proposals for clients, Convert media and sales data into actionable advice, Measure campaign impact with clear ROI reports, Collaborate with channel specialists on new and existing campaigns