Director, Activation
Core
Lead digital activation strategy and execution for Paid Social and Programmatic campaigns, driving app acquisition and conversions for key clients.
Role type
Senior IC Director, Media Activation
Builds
Paid Social and Programmatic media campaigns
Domain
Digital Media / Advertising
Required skills
Paid Social strategy, Programmatic buying, Team management, Cross-functional collaboration, Client relationship management, Operational process design
Preferred skills
Mobile app performance optimization, Conversational AI platforms, Emerging ad formats
Technologies
DSPs, Paid Social platforms, Conversational AI tools
Responsibilities
Direct end-to-end strategy and optimization of Paid Social and Programmatic campaigns; Lead and mentor a team of Social and Programmatic Managers; Establish QA processes and operational workflows; Partner with Planning and Performance leads; Serve as senior activation lead in client interactions; Evaluate and pilot emerging digital ad platforms.
Seniority
Senior, hands-on IC