Monetization Lead
Core
Own ad monetization strategy and execution across a mobile gaming portfolio (WordMaker, Solitaire, Brick Blast) to drive eProfit outcomes.
Role type
Senior IC monetization lead (casual gaming)
Builds
Ad monetization strategy, waterfall structures, and partner relationships for casual mobile games
Domain
Mobile gaming, ad monetization, casual games
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
eProfit optimization, waterfall management, A/B testing culture, ad network negotiation, lean team leadership, cross-functional integration
Preferred skills
Mediation platform experience (AppLovin MAX, LevelPlay), analytics tool familiarity (Firebase, Amplitude), scaling ad revenue from early traction
Technologies
AppLovin MAX, LevelPlay, Topon, Firebase, GameAnalytics, Amplitude, AppsFlyer
Responsibilities
Define and evolve ad monetization strategy grounded in eProfit; manage waterfall structure, floor pricing, and placement; run high-velocity A/B testing on configurations and network mix; negotiate terms with ad networks and DSPs; act as Product Owner for monetization without direct reporting authority over Ad Tech or Analytics; lead a lean, high-talent team focused on ownership and speed
Seniority
Senior, hands-on IC
