Marketing Manager
Core
Building the marketing function from scratch to define strategy, drive brand positioning, and execute PR and digital campaigns for a crypto yield platform.
Role type
Marketing Manager (building function from scratch)
Builds
Brand narrative, PR outreach, digital campaigns, and partner engagement for crypto yield products.
Domain
Digital assets / Crypto yield / Fintech
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategy definition, PR and media relations, content creation, social media management, campaign execution, performance analytics, crypto/blockchain domain knowledge
Preferred skills
Experience in fintech or financial services, ability to write copy, hands-on execution, growth mindset
Technologies
None stated
Responsibilities
Own end-to-end marketing strategy and execution, drive brand positioning and PR, manage content and social media, develop campaigns for partner engagement, liaise with press and analysts, track performance metrics
Seniority
Mid-level, hands-on IC