Manager, Media Optimization
Core
Execute programmatic media plans and oversee the training and day-to-day workload of junior team members.
Role type
Manager, Media Optimization
Builds
Programmatic media campaigns and activation strategies
Domain
Digital advertising and programmatic media
Required skills
Programmatic campaign management, DSP platform operation, Ad server management, HTML/XML/JavaScript in advertising, Campaign QA and optimization, Budget allocation, Analytics-driven performance improvement, Workflow process creation, Team training and development, Stakeholder reporting
Preferred skills
Management or supervisory experience, Paid Search/Social/Ad Ops experience, SQL/BigQuery/Python, Google Analytics, Database management, Visualization tools
Technologies
DV360, TTD, DCM, Sizmek, AdForm, Google Analytics, SQL, BigQuery, Python, Excel
Responsibilities
Oversee campaign setup, QA, budget allocation, tracking, and optimization; Develop programmatic activation strategies and target audiences; Onboard and train junior associates; Collaborate with account and agency teams to source inventory; Create workflow processes; Manage career paths of junior members; Report performance to stakeholders
Seniority
Manager, hands-on IC with team leadership