(Senior) Product Marketing Manager
Core
Lead product marketing strategy, positioning, and go-to-market execution for innovative advertising technology products in a fast-growing international AdTech environment.
Role type
Senior Product Marketing Manager (B2B AdTech)
Builds
Go-to-market strategies, marketing content, narratives, and enablement materials for programmatic advertising products.
Domain
Advertising Technology (AdTech), Programmatic Advertising, Mobile & Connected TV
Deliverable
product features
Required skills
B2B AdTech strategy, programmatic advertising ecosystem knowledge, AI tool integration, MarTech platform usage, data-driven storytelling, cross-functional influence
Preferred skills
HubSpot, WordPress, mobile marketing, app advertising
Technologies
MarTech platforms, AI-powered tools, HubSpot, WordPress
Responsibilities
Develop and execute product marketing strategies; create compelling marketing content and narratives; collaborate with product teams on messaging; lead go-to-market initiatives for new launches; engage with customers to collect feedback; monitor campaign performance against KPIs; leverage MarTech and AI tools for content creation and reporting.
Seniority
Senior, hands-on IC
