Director, Media Planning and Placement
Core
Manage day-to-day execution of client advertising campaigns, lead media plan development, and deliver performance reports.
Role type
Senior IC media planning and placement director
Builds
Client advertising campaigns and media plans
Domain
Public affairs and strategic communications
Required skills
Paid media account management, media planning, campaign performance analysis, vendor coordination, ad operations (trafficking, QA), financial tracking, mentoring, digital advertising strategy
Preferred skills
Self-serve ad platforms (Meta, X, LinkedIn, Reddit, Google), ad server experience (Campaign Manager 360), agency experience, public affairs experience
Technologies
Meta, X, LinkedIn, Reddit, Google search, Campaign Manager 360
Responsibilities
Devise advertising campaign strategy, run paid media accounts, support new business pitches, interact with external vendors, analyze campaign performance, coordinate with creative teams, assist in campaign setup, manage media buys and optimizations, track invoices, mentor junior staff, act as subject matter expert, conduct research for strategy
Seniority
Director, management & mentorship