Advanced Analytics Associate Director, GOC
Core
Lead the Analytics (North America) team in measuring media execution success and delivering actionable insights to drive data-informed decision-making for clients.
Role type
Senior management analytics leader (media agency)
Builds
Actionable analytics insights and measurement frameworks for brand and direct response campaigns
Domain
Digital media advertising and analytics
Deliverable
client delivery
Required skills
Campaign measurement design, A/B testing, Brand lift studies, Team leadership, Data presentation, Project management
Preferred skills
SQL, Excel, PowerPoint, Google docs
Responsibilities
Lead design and measurement of brand and direct response campaigns; Present complex data findings to clients and internal teams; Act as a trusted advisor for analytics solutions; Collaborate with cross-functional teams on campaign planning and evaluation; Recruit, manage, and mentor analytics resources.
Seniority
Director level, hands-on leadership
