Director, Marketing - West
Core
Senior marketing leader setting strategy, owning station relationships, and directing centralized capabilities (Production, Paid Media, Social, CRM, Lifecycle) to grow audiences and drive business results across a portfolio of local TV markets.
Role type
Senior IC regional marketing director
Builds
Regional marketing strategy and campaign execution for a portfolio of local television stations
Domain
Media & Broadcasting (Local News)
Required skills
Strategic marketing leadership, multi-market campaign management, stakeholder leadership (Station GMs/News Directors), channel ecosystem direction (Production, Paid Media, Social, CRM, Lifecycle, CTV), data analytics (ratings, digital performance), team leadership and development
Preferred skills
Experience in media, broadcast, or multi-market content environments
Technologies
Production, Paid Media, Social, CRM, Lifecycle, CTV
Responsibilities
Set regional marketing strategy translating enterprise priorities to market-specific plans; Synthesize audience research and market intelligence to inform decisions; Review and approve campaign briefs; Serve as senior marketing relationship for station leadership; Direct deployment of centralized capabilities across markets; Own regional brand marketing budget and performance accountability; Lead and develop the regional marketing team
Seniority
Senior, hands-on IC
