Media Planner - WPP Media
Core
Develop integrated media plans, conduct target audience and market analysis, and manage budgets across digital, social, programmatic, print, and OOH channels.
Role type
Media Planner
Builds
Integrated media strategies and campaign performance reports
Domain
Marketing / Media Planning
Required skills
Integrated media planning, Target audience analysis, Channel strategy, Budget management, Campaign performance monitoring, Client reporting
Preferred skills
International project experience, Programmatic or performance background, Media research tools knowledge
Technologies
Nielsen, Kantar
Responsibilities
Develop integrated media plans from campaign goals and KPIs, Conduct target audience and market analysis, Design channel strategies across digital, social, programmatic, print, and OOH, Manage budget planning, optimization, and post-analysis, Monitor campaign performance and provide development suggestions, Create reports and presentations for clients
Seniority
Junior to Mid-level (1-3 years experience)