Pessoa Analista de Dados Pleno - App
Core
Monitor app performance, analyze user behavior, and generate insights to support business decisions.
Role type
Mid-level data analyst (mobile apps)
Builds
Dashboards & analysis
Domain
Digital marketing / Mobile apps
Deliverable
dashboards & analysis
Required skills
Mobile app data analysis, Google Analytics 4 (GA4), Firebase, AppsFlyer, Excel/Google Sheets, Data visualization tools (Power BI, Looker Studio)
Preferred skills
Experience in digital environments or mobile products
Responsibilities
Monitor and analyze app performance KPIs; Track user acquisition, retention, engagement, and conversion metrics; Analyze user behavior within the app; Create reports and dashboards; Identify opportunities for improvement in user journey and app performance; Generate data-driven insights and recommendations for business decisions; Collaborate with CRM/CRO teams.
