Pessoa Analista de Dados Sênior - Web Analytics
Core
Measure marketing channel performance (visits, conversions, sales, cohorts, LTV, payback), build dashboards, and generate insights to optimize traffic, revenue, and conversion rates.
Role type
Senior Web Analytics Analyst
Builds
Dashboards, operational and managerial reports, and data-driven recommendations for media teams and clients.
Domain
Digital Marketing / Web Analytics
Deliverable
dashboards & analysis
Required skills
Data visualization, Excel/Google Sheets, data integrations, A/B testing tools, project management, sprint planning, client relationship management
Preferred skills
Digital marketing platforms, GCP, telecom industry experience
Responsibilities
Measure marketing channel metrics, create and automate dashboards, develop operational and managerial reports, analyze user experience, conduct market and competitor analysis, execute tests and collect data, build presentations, recommend improvements for conversion and cost reduction, manage data projects and sprints, evangelize data-driven culture
Seniority
Senior, hands-on IC