Director, Events & Experiences
Core
Own strategy and end-to-end execution of B2B events, experiential marketing, and field marketing programs to build brand presence and drive business outcomes.
Role type
Senior Director, Events & Experiences
Builds
Annual event calendar, executive dinners, client/prospect gatherings, community events, and creative micro-events in priority markets.
Domain
B2B Marketing, Experiential Marketing, Field Marketing
Deliverable
physical/clinical work
Required skills
B2B event strategy, budget management, vendor negotiation, stakeholder management, project management, creative judgment, executive presence, travel flexibility
Preferred skills
AI technology application for event optimization, repeatable playbook creation
Technologies
AI tools for planning, research, personalization, and analysis
Responsibilities
Define event objectives, audience, activation concept, investment, and success plans; manage sponsorships, venues, production, and logistics; prepare executives for high-visibility moments; collaborate with partnerships and sales teams; build measurement frameworks and post-event recaps.
Seniority
Senior, hands-on IC
