Fashion Paid Media Senior Performance Analyst
Core
Own the execution, performance, and growth of paid advertising services for complex enterprise-level accounts, driving measurable business outcomes through strategy, optimization, and team leadership.
Role type
Senior Individual Contributor (Paid Media Performance Analyst)
Builds
Paid advertising campaigns and strategies across multiple channels (Search, Social, Video, Display) for enterprise clients
Domain
Digital Marketing / Performance Advertising
Required skills
Search Engine Marketing (SEM), Meta Ads, Google Analytics, Cross-channel strategy, Attribution modeling, Campaign optimization, Budget pacing, Client management, Team mentoring, Project management
Preferred skills
TikTok Ads, LinkedIn Ads, Pinterest Ads, Lead Gen, B2B experience, AI tool adoption
Technologies
Google Ads, Bing Ads, Meta Ads Manager, Google Analytics, Microsoft Office Suite
Responsibilities
Lead paid advertising strategy and performance marketing for key accounts; Serve as primary escalation point for complex accounts; Apply advanced cross-channel and technical expertise (attribution, incrementality); Oversee high-quality campaign execution and QA; Lead proactive strategy recommendations and testing roadmaps; Mentor and elevate team talent through coaching and training; Collaborate on new business pitches and audits.
Seniority
Senior, hands-on IC with team leadership responsibilities