Paid Advertising Strategist - Ecommerce
Core
Own the execution, performance, and growth of paid advertising campaigns for ecommerce clients, tying efforts to broader business goals.
Role type
Mid-level Paid Advertising Strategist (Performance Marketing)
Builds
Paid social and native media campaigns (Meta, TikTok, Pinterest, LinkedIn, Google, YouTube, Bing) for client brands
Domain
Ecommerce / Digital Performance Marketing
Required skills
Paid media campaign management, bid optimization, keyword research, ad copy development, full-funnel marketing strategy, budget management, performance reporting, data storytelling, project management
Preferred skills
AI tool utilization, cross-channel collaboration, proactive risk escalation
Technologies
Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, Google Analytics, Google/Microsoft Office Suite
Responsibilities
Execute A-Z campaign builds and optimizations across multiple channels; manage client budgets and pacing; provide strategic insights and forward-thinking recommendations; maintain testing roadmaps and project manage experiments; own performance reporting and client communication; escalate performance risks early.
Seniority
Mid-level, hands-on IC