Senior Data Analyst, Growth Marketing
Core
Own marketing analytics across growth channels to decide customer acquisition investments and build measurement frameworks.
Role type
Senior IC data analyst (growth marketing)
Builds
Measurement frameworks, attribution models, incrementality tests, and performance dashboards
Domain
E-commerce / Growth Marketing
Deliverable
dashboards & analysis
Required skills
SQL, Python, marketing attribution modeling, incrementality testing (A/B tests), statistical and predictive modeling, marketing mix modeling (MMM), media platform measurement ecosystems
Preferred skills
App measurement and mobile attribution
Responsibilities
Own marketing attribution modeling and measurement frameworks across growth channels; Design, execute, and analyze incrementality tests; Build and maintain performance dashboards; Automate insights generation; Partner with marketing leadership to translate data into actionable channel and budget recommendations; Apply statistical and predictive modeling techniques to optimize marketing performance
