Associate Director, Strategy
Core
Crafting digital narratives for brands on scaled digital platforms to drive successful brand outcomes and unlock category/consumer insights.
Role type
Associate Director, Strategy (IC)
Builds
Client strategies, media recommendations, and thought leadership content (whitepapers/articles).
Domain
Digital Marketing & Media (Travel sector focus)
Deliverable
product features
Required skills
Strategic storytelling, audience & consumer behavior analysis, cross-functional leadership, digital marketing principles (OTT, Video, Social, KOLs), consumer journey mapping, presentation skills.
Preferred skills
Global brand experience, senior-level client presentation, Google/Meta certifications.
Responsibilities
Lead strategic conversations with senior clients to identify growth levers; build India-centric cultural and audience understanding; craft narratives addressing business/brand problems; work with media teams to translate insights into media recommendations; deliver thought leadership via articles and whitepapers.
Seniority
Senior, hands-on IC