Director, Brand Strategy, Culture & Partnerships
Core
Lead the development of the brand's cultural agenda, partnership ecosystem, and integrated go-to-market strategy to drive consumer desire and commercial impact.
Role type
Director, Brand Strategy, Culture & Partnerships
Builds
Integrated campaign frameworks, launch platforms, and global partnership strategies
Domain
Beauty industry, cultural marketing, brand strategy
Deliverable
product features
Required skills
Brand strategy, cultural agenda development, strategic partnership leadership, integrated marketing, team leadership, cross-functional collaboration, commercial thinking, trend analysis
Preferred skills
Experience with body and fragrance categories, consumer behavior insights, executive-level reporting
Technologies
None stated
Responsibilities
Define the annual cultural agenda and long-term point of view on brand presence in culture; Lead the development of integrated master briefs and launch architectures; Own the global partnership strategy and cultivate opportunities across entertainment, fashion, and lifestyle; Lead and mentor the Body and Fragrance strategy teams; Drive cross-functional alignment across marketing, creative, and commercial teams; Develop measurement frameworks to evaluate brand heat and business impact.
Seniority
Director, strategic leadership