Digital Performance Media Manager - Mobile App & Web
Core
Lead day-to-day media strategy, execution, and optimization for web display and mobile app acquisition campaigns for a leading entertainment client.
Role type
Senior Client Investment Manager (Performance Media)
Builds
Web display and mobile app acquisition campaigns
Domain
Digital advertising, mobile app marketing, entertainment industry
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Media strategy, campaign execution, budget allocation, performance optimization, attribution frameworks, ad serving platforms, data analysis, project management, client communication, team mentorship
Preferred skills
Kochava, Airtable, Wrike, Prisma
Technologies
CM360/DCM, MMPs, CDPs, SDK/pixel integrations, Conversions API (CAPI), ATT, SKAN
Responsibilities
Lead media strategy and optimization, oversee campaign trafficking and QA, manage pacing and budget, troubleshoot delivery issues, develop data-driven recommendations, partner with cross-functional teams, manage publisher/vendor relationships, lead performance reporting, design test-and-learn initiatives, oversee attribution frameworks, mentor junior team members
Seniority
Senior, hands-on IC with mentorship responsibilities
