Yield Inventory Analyst
Core
Digital programmatic trader managing and optimizing online ad campaigns using proprietary automated bidding platform (SDP) PRISM to ensure maximum performance and ROI for clients.
Role type
Digital programmatic campaign trader
Builds
Digital ad campaigns across connected TV (CTV), display, video, and audio channels
Domain
Online advertising / AdTech
Required skills
Programmatic trading, Campaign management, Data analysis, Bid strategy optimization, KPI monitoring, ROI analysis, Excel, Power BI, API integration, Problem-solving
Preferred skills
Video ad experience, API automation, Creative thinking
Technologies
PRISM (SDP), Excel, Power BI, API
Responsibilities
Monitor day-to-day programmatic buys across CTV, display, video, and audio channels; Optimize campaign parameters including bid strategies, ad frequency, and delivery; Identify and resolve campaign setup and performance issues; Collaborate with ad ops counterparts to ensure smooth campaign delivery; Analyze large datasets to interpret insights and drive strategies.
Seniority
Mid-level, hands-on IC