PR & Affiliate Strategist, Shared Services
Core
Drive results for a dynamic client roster by weaving together powerful PR strategies and robust affiliate programs to ignite brand awareness.
Role type
Senior IC PR & Affiliate Strategist
Builds
Integrated marketing campaigns for CPG and other brand clients
Domain
Digital Marketing / PR / Affiliate Marketing
Deliverable
product features
Required skills
Affiliate marketing strategy, PR strategy, media relations, influencer outreach, affiliate platform management, performance analysis, forecasting, strategic partner optimization
Preferred skills
CPG Media Relations experience, Bachelor's degree in business or marketing
Technologies
Impact, ShareASale, Commission Junction, Rakuten Advertising, Pepperjam, Nova ecosystem, AI technologies
Responsibilities
Define and drive affiliate & PR strategy for clients; Launch new affiliate client programs and nurture existing ones based on KPIs; Execute media and influencer outreach to secure coverage; Report on and analyze performance data to recommend action plans; Review and edit written materials and reports; Respond to client inquiries; Train and manage interns and part-timers.
Seniority
Mid-level, hands-on IC