Media Performance Analyst
Core
Analyze campaign performance across digital and traditional media channels to identify optimization opportunities and translate complex data into actionable business insights for clients.
Role type
Media Performance Analyst
Builds
Recurring reports, dashboards, and performance summaries for internal stakeholders and clients
Domain
Digital marketing analytics and media performance
Deliverable
dashboards & analysis
Required skills
Campaign KPI analysis, attribution modeling, customer journey mapping, media measurement fundamentals, web analytics, data validation, trend identification, test-and-learn design, data integration, SQL knowledge
Preferred skills
BI and data-visualization tools, data warehouse experience
Technologies
Google Analytics, Adobe Analytics, Tableau, Looker Studio, Power BI, DOMO
Responsibilities
Perform regular analysis of marketing and campaign performance, user engagement, and KPIs; Develop and maintain recurring reports, dashboards, and performance summaries; Interpret data from diverse sources to draw meaningful insights; Ensure accuracy and consistency of data across platforms; Identify trends, patterns, and opportunities within campaign and customer data; Monitor and analyze media performance across paid channels; Support the test-and-learn process; Support attribution, incrementality, and sales-lift analysis; Assist with coordination of tracking tags and parameter implementations; Present findings and recommendations to internal and client stakeholders; Support data integration between media platforms, CRM systems, and analytics environments.
Seniority
Mid-level (2-5 years experience)