Marketing Lead
Core
End-to-end ownership of affiliate and creator distribution for a new betting product, managing partner recruitment, commercial terms, and acquisition funnel P&L.
Role type
Senior Marketing Lead (Affiliate & Creator Growth)
Builds
Affiliate and creator distribution programs, acquisition funnel, and measurement stack for a crypto-native betting product.
Domain
iGaming / Sports Betting / Crypto
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Affiliate program management, creator/influencer partnership scaling, YouTube and streaming deal negotiation, P&L ownership, CAC/LTV/payback modeling, data-driven decision making, risk management, commercial strategy, cross-functional partnership.
Preferred skills
iGaming/sports betting/casino affiliate economics, marketing high-risk products in restricted environments, international market expansion, additional language skills.
Technologies
BI tools, product analytics platforms, CRM systems.
Responsibilities
Recruit and manage partner base and define revenue-share structures; sign and scale YouTube, X, and streaming partnerships with crypto creators; model deal economics and negotiate commercial terms; build the distribution flywheel and acquisition funnel; own the P&L including budget, channel mix, and conversion metrics; set up measurement stack for attribution; partner with CRM on onboarding and retention journeys; enforce content standards for affiliates and creators.
Seniority
Senior, hands-on IC
