Media Planner
Core
Transform client briefs into integrated, insight-driven media strategies delivering measurable business impact across traditional and digital channels.
Role type
Senior media planner (strategic planning & execution)
Builds
Integrated media strategies, media flowcharts, performance reports, and campaign execution plans
Domain
Advertising & Marketing
Deliverable
product features
Required skills
Audience segmentation, media planning, vendor negotiation, budget forecasting, performance analysis, strategic alignment, campaign design, data analysis
Preferred skills
Google Ads certification, Meta Blueprint, advanced Excel, PowerPoint
Technologies
Nielsen, Ipsos, Adintel, Integrametrics, Intersoft, Tabscan, Excel, PowerPoint
Responsibilities
Analyze client briefs and develop strategic media plans; Conduct audience segmentation and brand persona analysis; Negotiate rates and inventory with media vendors; Monitor performance benchmarks and point of diminishing returns; Supervise buyers for campaign execution; Lead media flowchart development and budget forecasting; Support client-facing meetings and presentations.
Seniority
Mid-level, hands-on IC