Reporting Analyst, CPG
Core
Create automated reports and deep-dive analyses for eComm, B2B, and B2C clients to translate marketing data into actionable business insights.
Role type
Senior IC marketing analytics analyst
Builds
Automated performance reports, weekly/monthly/quarterly decks, and optimization recommendations for client marketing campaigns
Domain
Digital marketing analytics and performance measurement
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Data analysis, data visualization, statistical modeling (regression, test/control), digital marketing metrics, data storytelling, advanced Excel/Google Sheets, presentation design
Preferred skills
AI tool integration, ecosystem platform usage (Nova)
Technologies
Google Sheets, Looker, Tableau, PowerBI, Google Data Studio, Meta Business Manager, Google Ads, Google Analytics, Nova ecosystem
Responsibilities
Build and maintain automated reports across marketing channels; Access and analyze data from marketing platforms to identify performance insights; Create performance decks with data storytelling; Conduct deep dive analyses for optimization; Transform complex data into clear visualizations; Employ AI technologies to enhance reporting capabilities
Seniority
Mid-level, hands-on IC
