Marketing Content Manager (SMM210)
Core
Plan, create, and oversee digital content to attract target audiences, build brand awareness, and drive business growth for a defense technology company.
Role type
Marketing Content Manager (SMM)
Builds
Multi-channel content strategy, editorial calendars, newsletters, and social media presence for defense and gov-tech clients.
Domain
Defense technology / Gov-tech / B2B SaaS
Deliverable
product features
Required skills
Content strategy, editorial planning, social media management, copywriting, SEO/AEO optimization, content creation, newsletter management, stakeholder collaboration, performance analytics
Preferred skills
Experience in defense/national security/gov-tech, CRM/marketing automation familiarity, basic visual storytelling
Technologies
LinkedIn, X, WordPress, marketing automation platforms, analytics tools
Responsibilities
Develop multi-channel content strategy; manage editorial calendar across social, newsletter, and blog; create and optimize social media content; write and edit long-form content (blogs, case studies, white papers); conduct customer and expert interviews; apply SEO/AEO best practices; track performance metrics and refine strategy; partner with cross-functional teams on campaigns.
Seniority
Mid-level, hands-on IC