Senior Associate, Media Optimization
Core
Managing programmatic campaigns from setup to optimization to drive client media investment goals and budget growth.
Role type
Senior Associate, Media Optimization (Programmatic Operations)
Builds
Programmatic media campaigns across DSPs, SSPs, and ad servers
Domain
Digital Advertising / Programmatic Media
Required skills
Programmatic platform management, Campaign setup and QA, HTML/XML/JavaScript, Data analysis (Excel, Google Analytics), Ad server operations
Preferred skills
DV360, The Trade Desk, Xandr, Ad servers (DCM, Sizmek, AdForm), Video/DOOH advertising, Python, Big Query
Technologies
DV360, The Trade Desk, Xandr, DCM, Sizmek, AdForm, HTML, XML, JavaScript, Excel, Google Analytics, Python, Big Query
Responsibilities
Plan and own setup of programmatic campaigns (TTD, Xandr, DV360, Amazon), Manage campaign lifecycle including creative setup, tracking, QA, and optimization, Troubleshoot creative, HTML tags, pixel, and verification issues, Develop tagging strategies with account teams, Drive test and scale programs with new optimization tactics, Provide data-backed insights to enhance client strategy, Act as a consultant to educate teams on best practices
Seniority
Senior, hands-on IC