Product Manager - Attribution and Measurement
Core
Define and own attribution and measurement methodologies for an ad tech platform serving local TV stations and advertisers, ensuring causal rigor in campaign outcome claims.
Role type
Product Manager (Attribution & Measurement)
Builds
Ad tech platform features for attribution, incrementality testing, and media accreditation
Domain
Local media, advertising technology, marketing science
Deliverable
production ML models | product features
Required skills
causal inference, experiment design, attribution methods, SQL, change management
Preferred skills
CTV measurement, local media measurement
Technologies
SQL
Responsibilities
Define measurement roadmap and claim standards, own attribution methodology and incrementality tests, partner with engineering and data science on model testing, manage Media Rating Council accreditation path, communicate measurement results to clients and auditors
Seniority
Mid-Senior, hands-on IC
