Director of Product Marketing

Bay Area, CaliforniaFull-time2026-10-15 → 2026-11-11

Core

Lead global product marketing strategy, team management, and go-to-market execution to drive pipeline, adoption, and commercial growth for SaaS solutions in the leisure and attractions industry.

Role type

Director of Product Marketing (Head of PMM)

Builds

Global go-to-market strategies, market intelligence systems, and product adoption frameworks for ticketing, POS, and self-service solutions.

Domain

SaaS / Leisure & Attractions Industry

Required skills

Product marketing leadership, market intelligence, segmentation & buyer personas, positioning & messaging, go-to-market strategy, win-loss analysis, competitive intelligence, new product introduction (NPI), sales enablement, commercial judgment, product demonstration, cross-functional influence.

Preferred skills

N/A

Technologies

N/A

Responsibilities

Lead and develop Core and Field Product Marketing teams; build continuous market intelligence systems; define segmentation and ideal customer profiles; develop differentiated positioning and messaging; serve as the voice of the market in the NPI process; lead go-to-market and adoption strategies; partner with Customer Success and Product to interpret usage signals; equip Sales and Marketing with tools and guidance; measure PMM impact on pipeline and revenue.

Seniority

Director, hands-on IC with team leadership

About Roller

ROLLER is a global software-as-a-service company designed to help businesses in the leisure and attractions industry operate more efficiently and deliver great guest experiences. ROLLER helps its customers through a full suite of venue management features, including ticketing, point-of-sale, CRM, self-service kiosks, memberships, digital waivers, and more. We are a fast-growing global company with customers in over 30 countries and a wide array of industries like theme parks, museums, zoos, trampoline parks, water parks, aquariums, and wake parks — just to name a few!