Product Led Growth Manager
Core
Own the self-serve growth funnel for technical audiences, optimizing acquisition from signup through activation, conversion, and expansion while serving as product owner for the website and application experience.
Role type
Product Led Growth Manager (B2B SaaS)
Builds
Self-serve acquisition journeys, website and application experiences, and developer-focused growth initiatives
Domain
B2B SaaS, Developer Ecosystems, Product-Led Growth
Deliverable
product features
Required skills
Funnel ownership, A/B testing, Product analytics, Developer experience design, Cross-functional collaboration, Hypothesis-driven experimentation, Data segmentation, RevOps alignment
Preferred skills
Production coding, Open-source contributions, Experimentation platforms (Amplitude, Mixpanel, GA4), Marketing automation, CRM systems, Product-led sales
Technologies
Amplitude, Mixpanel, GA4, AI coding tools
Responsibilities
Define and improve signup, trial, activation, and expansion journeys; Act as product owner for website and product UI; Design and run conversion experiments; Optimize journeys for developer ecosystems and AI agents; Build customer data frameworks for personalized onboarding; Collaborate with RevOps on product-qualified accounts; Track performance metrics across the funnel.
Seniority
Mid-Senior, hands-on IC
