Senior Digital Marketing Account Manager
Core
Primary point of contact for mid-market clients to develop full-funnel growth strategies focusing on user acquisition, attribution, and nurturing.
Role type
Senior Digital Marketing Account Manager
Builds
Holistic growth marketing strategies and multi-channel campaigns for mid-market clients
Domain
B2B Manufacturing / Industrial
Deliverable
product features
Required skills
Growth marketing strategy, User acquisition, Attribution modeling, Lead scoring, Data analytics, Client relationship management, Cross-functional collaboration, ROI optimization, Multi-channel campaign execution
Preferred skills
B2B/Industrial industry knowledge, SEO tools (SEMRush, Ahrefs), Marketing automation (HubSpot, Pardot), A/B testing, Chatbot plugins
Technologies
GA4, GSC, HubSpot, SEMRush, Ahrefs, Google Ads, Optmyzer, Data Studio, LinkedIn analytics
Responsibilities
Serve as primary POC for client portfolio, Develop and implement growth strategies, Partner with cross-functional teams for campaign execution, Define lead scoring attributes, Lead weekly client calls to review KPIs, Leverage data analytics for insights, Address client concerns with strategic solutions, Partner with Sales for revenue growth, Travel to meet clients in-person
Seniority
Senior, hands-on IC