Audience Planning Account Director
Core
Strategic planning leader responsible for developing end-to-end audience and communications strategies (BEP/IMC) for Colgate's brands across EMEA, translating consumer insights into actionable plans.
Role type
Senior IC Audience Planning Account Director
Builds
Integrated omnichannel communications strategies, audience activation plans, and brand ecosystem maps for major FMCG brands.
Domain
FMCG / Consumer Packaged Goods / Media Planning
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic planning, audience segmentation, consumer journey mapping, omnichannel strategy, stakeholder management, team leadership, data analysis, presentation skills
Preferred skills
Brand Ecosystem Planning (BEP), Integrated Marketing Communications (IMC), ad-tech knowledge, innovation in media landscapes
Technologies
Comscore, Nielsen, MRI, GWI, Connect+ (WPP Open)
Responsibilities
Lead end-to-end BEP/IMC development for Gold/Silver IMC projects; identify key audience segments and motivations; develop communications architectures and ecosystem maps; manage client relationships and internal stakeholder coordination; mentor junior planners; define KPIs and measurement frameworks; contribute to new business pitches.
Seniority
Director level, hands-on IC with leadership responsibilities