Associate, Media Planning, Pakistan
Core
Develop media strategies, annual plans, and budgeting to achieve brand KPIs across traditional and digital channels.
Role type
Associate Media Planner
Builds
Media plans, campaign reports, and presentations for client brands
Domain
Marketing / Media Planning
Required skills
Media planning, budgeting, data analysis, MS Excel, stakeholder management, campaign execution, media channel knowledge, presentation skills, problem-solving
Preferred skills
Experience with media planning tools, knowledge of digital media landscape
Technologies
MS Office, proprietary planning tools
Responsibilities
Support development of media strategies and annual media plans including phasing and budgeting; Analyze campaign and media data to provide recommendations for optimization; Coordinate with media suppliers, internal teams, and brand teams; Ensure timely delivery of media plans, monthly post-buys, and campaign reports; Assist in preparing campaign launch presentations and showcasing performance; Share knowledge and support junior team members on media fundamentals
Seniority
Junior, individual contributor