Product Marketing Manager
Core
Lead product marketing strategy, monetization, and player engagement for a gaming product.
Role type
Senior Product Marketing Manager (Gaming/Monetization)
Builds
Monetization strategies, pricing frameworks, promotional campaigns, and player reactivation initiatives.
Domain
Gaming / Live Operations
Deliverable
product features
Required skills
Pricing framework development, monetization strategy design, full-funnel campaign management, market insight generation, executive stakeholder communication, data-driven decision-making, cross-functional collaboration, KPI monitoring, AI tool integration.
Preferred skills
Gaming/live ops background, real-time player engagement management, A/B testing methodologies, machine learning expertise.
Technologies
AI-driven tools, data analytics platforms, A/B testing frameworks.
Responsibilities
Define and implement monetization strategies with pricing frameworks; oversee promotional campaigns and release cadences; manage integrated product communication initiatives; leverage player feedback and market data for insights; collaborate with executive leadership to align cross-functional teams.
Seniority
Senior, hands-on IC with leadership responsibilities.
