Senior Product Manager, In-App Purchases
Core
Drive strategy and execution for in-app purchase (IAP) features and the virtual gaming economy to support user engagement and bookings growth while maintaining educational value.
Role type
Senior Product Manager, Monetization & Virtual Economy
Builds
In-app purchase items, virtual currencies, and consumer-facing product features for a mobile learning app
Domain
EdTech / Mobile Gaming / Behavioral Economics
Deliverable
product features
Required skills
Mobile game monetization strategy, IAP business development, roadmap planning, A/B testing and experiment analysis, user research (qualitative/quantitative), cross-functional leadership, data-driven decision making
Preferred skills
Advanced degree in Business/CS/Design/Psychology, experience growing mobile IAP businesses, expertise in optimizing gaming economies and in-app currencies
Technologies
N/A
Responsibilities
Drive strategy and execution for features keeping learners engaged; Develop and drive IAP business and consumer-facing features through the full lifecycle; Lead and iterate the roadmap for IAP items from discovery to post-purchase adoption; Experiment with IAP levers (pricing, selection, visibility) to unlock bookings growth; Establish product vision and strategy for IAPs business; Perform research to validate feature ideas; Partner with designers to ensure delightful UX; Work with engineers to guide feature development; Execute experiment analysis for optimization
Seniority
Senior, hands-on IC
