Measurement Lead, Marketing Science
Core
Lead marketing science measurement strategies for clients, utilizing statistical modeling and experiment design to drive revenue growth and brand recognition.
Role type
Senior Marketing Science Lead (Measurement)
Builds
Actionable measurement insights and strategic guidance for client marketing campaigns
Domain
Marketing Analytics & Data Science
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Statistical modeling (MMM), experiment design (MMT), customer analysis, R, Python, SQL, ETL tools, full-funnel marketing strategies, first-party data tools, team leadership
Preferred skills
AI technologies, Looker, Excel, mentoring analytical teams
Technologies
R, Python, SQL, Funnel.io, Fivetran, Looker, Excel
Responsibilities
Manage overall measurement strategy for a book of clients including statistical modeling and incrementality experiment design; Utilize large amounts of data to identify meaningful performance insights; Work closely with account teams and clients to develop long-term strategic relationships; Clearly present and explain advanced measurement methodologies; Mentor and develop Measurement Analysts; Drive efficiencies within measurement processes; Employ AI technologies to increase efficiency
Seniority
Senior, hands-on IC with management responsibilities
