Analytics Associate Director
Core
Lead analytics and insights for media effectiveness measurement, campaign analysis, and client communication to drive brand value and marketing performance.
Role type
Associate Director, Analytics (Management & Strategy)
Builds
Media measurement solutions, campaign review insights, and automated analytics workflows for global clients.
Domain
Digital Media & Advertising Analytics
Required skills
Strategic planning, team leadership (1-3 analysts), client stakeholder management, experimental design (brand/conversion lift), statistical hypothesis testing, SQL, Python/R, project management
Preferred skills
Digital ad platform APIs (SA360, DV360, Meta), GCP, market research methodologies, European languages
Technologies
Google Cloud Platform, SQL, R, Python (pandas, numpy, scipy, matplotlib), SA360, GA, Campaign Manager, DV360, Meta Business Manager
Responsibilities
Develop comprehensive measurement and testing plans for Account teams; Recruit, manage, and develop a team of 1-3 analysts; Lead creation of robust campaign reviews and actionable insights; Coordinate with third-party vendors for bespoke measurement solutions; Manage relationships with data engineering teams to set automation strategies; Translate complex data concepts for stakeholders and contribute to data strategy.
Seniority
Senior, hands-on IC with management responsibilities
