Director, Targeted Acquisition
Core
Own and scale Mercer Advisors' targeted acquisition ecosystem, including AI-powered prospecting tools (Pinpoint, FINNY) to identify, prioritize, and convert high-value prospects.
Role type
Director, Product & Growth Strategy (Player-Coach)
Builds
AI-powered prospecting and engagement tools, scalable acquisition campaigns, and operational playbooks for client development teams.
Domain
Financial Services / Growth Marketing & Product Strategy
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Product ownership, growth strategy, AI/agent workflow integration, audience segmentation, campaign architecture, stakeholder alignment, contractor management, data-driven optimization
Preferred skills
Experience in management consulting, commercialization, or operating roles; track record of scaling programs from concept to execution
Technologies
Pinpoint, FINNY, AI-powered prospecting tools, agent-based workflows
Responsibilities
Define roadmap and operating model for acquisition programs; lead high-priority launches and pilots; architect testable campaigns with clear metrics; develop outreach messaging and localization strategies; enable local market teams on strategy and execution; manage contractor teams for campaign execution and QA; define tool adoption strategies and success metrics; establish testing frameworks for continuous performance improvement
Seniority
Director, hands-on IC with strategic scope