Media Analyst I
Core
Monitor and analyze campaign performance across paid media channels, develop reports and dashboards, and identify growth opportunities for clients.
Role type
Media Analyst I
Builds
Performance reports, dashboards, and insights for internal stakeholders and clients
Domain
Digital marketing and media analytics
Deliverable
dashboards & analysis
Required skills
Media analytics, KPI tracking, attribution methodologies, customer journey analysis, media measurement frameworks, data integration, forecasting, budget allocation, performance modeling
Preferred skills
Bilingual in Spanish and/or Portuguese
Technologies
Google Ads, Meta, LinkedIn, TikTok, DV360, The Trade Desk
Responsibilities
Monitor and analyze campaign performance across paid media channels; Partner with the analytics team to develop and update recurring reports, dashboards, and performance summaries; Track key performance indicators (KPIs) including reach, frequency, impressions, engagement, traffic, conversions, ROAS, ROI, and customer acquisition metrics; Ensure accuracy and consistency of campaign data across platforms; Identify trends, patterns, and opportunities within campaign and customer data; Analyze media performance across channels including paid search, social media, display, video, CTV, audio, emerging, and traditional media; Partner with the analytics team to identify client growth opportunities through attribution and incrementality measurement initiatives; Utilize analytics and reporting tools to gather, organize, and interpret campaign data; Maintain reporting templates and dashboards to improve efficiency and consistency; Support client meetings with performance updates and analytical insights when needed; Present findings and recommendations in a clear, concise manner to internal and client stakeholders; Support data integration efforts between media platforms, CRM systems, and analytics environments; Evaluate historical campaign performance to support future planning decisions; Contribute to forecasting, budget allocation, and performance modeling exercises; Help validate media plans against campaign objectives and business goals.
Seniority
Mid-level (3–5 years experience)