Sr. Analyst, Business Intelligence
Core
Senior Analyst driving marketing strategies, optimizing campaign performance, and maximizing ROI through advanced analytics and insights generation.
Role type
Senior IC Business Intelligence Analyst (Marketing)
Builds
Strategic reports, dashboards, and data-driven recommendations for marketing optimization
Domain
Digital Marketing / Social Media / Brand Analytics
Deliverable
dashboards & analysis
Required skills
Advanced data analysis and modeling, SQL, Python or R, Google Cloud Platform, BI tools (Looker, Looker Studio), Marketing analytics platforms (Google Analytics, Adobe Analytics), Data governance, Stakeholder communication
Preferred skills
DSPs and Paid Media experience, Social media platforms expertise, Brand tracking and Brand Lift research, Marketing agency experience
Technologies
Google Cloud Platform, Looker, Looker Studio, Google Analytics, Adobe Analytics, Python, R, SQL
Responsibilities
Lead development of strategic reports and insights, Conduct advanced analysis using primary and secondary research, Act as strategic partner to cross-functional teams, Develop and optimize dashboards and reporting frameworks, Ensure data governance and compliance, Drive process improvements and innovation, Manage and consolidate data from diverse sources, Provide mentorship to junior team members, Lead stakeholder engagements
Seniority
Senior, hands-on IC with mentorship responsibilities
