Influencer Manager
Core
Manage influencer marketing campaigns, serving as the primary point of contact for clients while leading negotiations and execution with third-party influencers and media partners.
Role type
Influencer Marketing Manager
Builds
Influencer campaigns and User-Generated Content (UGC) for client brands
Domain
Digital Marketing / Influencer Marketing
Deliverable
product features
Required skills
Influencer marketing strategy, client relationship management, campaign execution, performance analysis, crisis management, negotiation, market trend analysis
Preferred skills
Social media marketing, data interpretation, media planning
Technologies
Social media platforms, UGC production tools
Responsibilities
Lead client meetings to discuss campaign strategies and performance; Manage third-party stakeholders including influencers and production studios; Oversee end-to-end campaign implementation and content compliance; Monitor campaign results against KPIs and provide actionable insights; Proactively identify and manage influencer-related crises.
Seniority
Mid-level, hands-on manager