Social Media & Paid Campaign Specialist
Core
Manage paid social campaigns and social media accounts for a caravan manufacturer, driving performance marketing and community growth across national and dealer networks.
Role type
Social Media & Paid Campaign Specialist
Builds
National and dealer marketing campaigns, brand presence, and community engagement for Snowy River Caravans
Domain
Automotive (Caravans/Trailers) + Digital Marketing
Required skills
Paid social campaign management, audience targeting, creative performance analysis, A/B testing, social media account management, community engagement, content creation, event activation, data analysis, budget management
Preferred skills
Experience with TikTok, YouTube, Google Ads, on-camera presentation, MC duties, influencer coordination
Technologies
Meta Ads Manager, TikTok, YouTube, Google Ads, Retain Media
Responsibilities
Plan, launch, and optimize paid social campaigns; manage advertising spend and monitor performance; manage OEM and dealer social media accounts; respond to community interactions and convert leads; create and publish social content including short-form video and event coverage; represent the brand at events; provide monthly performance reports with insights
Seniority
Mid-level, hands-on IC