Manager, Business Analytics
Core
Deliver actionable analytics, manage reporting workflows, and support cross-channel measurement and optimization for HCP and DTC/patient media campaigns.
Role type
Manager, Business Analytics (Healthcare Marketing)
Builds
Dashboards, campaign reports, KPI tracking, and optimization reports for healthcare clients.
Domain
Healthcare marketing, omnichannel media, campaign analytics
Deliverable
dashboards & analysis
Required skills
Campaign analytics, BI platforms, Excel, SQL, KPI frameworks, audience analytics, optimization reporting
Preferred skills
Healthcare/pharma analytics, HCP media ecosystems, DTC/patient engagement analytics
Technologies
Tableau, SQL
Responsibilities
Develop and maintain dashboards and campaign reports; monitor campaign performance and identify optimization opportunities; support implementation of measurement plans and KPI frameworks; analyze data to generate actionable insights for audience engagement and media efficiency; manage day-to-day analytics workflows and reporting timelines.
Seniority
Manager, hands-on IC with team coordination
