Marketing Manager
Core
Plan, direct, and evaluate marketing activities, advertising campaigns, and communication strategies to promote products and services.
Role type
Marketing Manager
Builds
Advertising campaigns, Internet presence, market research studies, communication strategies, and promotional materials
Domain
Dental services / Healthcare
Deliverable
product features
Required skills
Plan and control budget, manage contracts, hire and train staff, develop promotional materials, write press releases, establish distribution networks, conduct market research, manage media relations
Preferred skills
None stated
Technologies
Word processing software, MS Windows, Electronic scheduler, Presentation software, Project management software, Mac OS
Responsibilities
Plan and direct advertising campaigns; Manage Internet and Intranet sites; Assist in product development and marketing strategies; Establish distribution networks; Direct communication strategies and media relations; Publicize activities and events
Seniority
Mid-level, supervisory
