Digital Marketing Lead
Core
Develop and execute data-driven digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth for a healthcare organization.
Role type
Digital Marketing Lead
Builds
Corporate reputation, customer journey strategies, and B2B marketing campaigns
Domain
Healthcare / Digital Marketing
Deliverable
product features
Required skills
Strategy development, campaign management, digital analytics, content creation, SEO, CRM strategy, HTML, project management
Preferred skills
Agency environment experience, emerging marketing tools (e.g., ChatGPT), video editing, graphic design tools
Technologies
Microsoft Office Dynamics 365, LinkedIn, Twitter, MS Office suite, HTML, CMS platforms
Responsibilities
Develop and manage annual marketing plan and budget; oversee digital marketing efforts including SEO, advertising, email, and social media; analyze data to optimize performance and identify growth opportunities; collaborate with internal teams and external vendors on campaign execution; mentor team members on content creation and digital tools.
Seniority
Mid-Senior, hands-on IC
