Brand Manager
Core
Develop and execute comprehensive brand campaigns, manage brand positioning, and oversee digital marketing strategies for an automotive client.
Role type
Brand Manager
Builds
Brand campaigns, digital marketing strategies, and brand-related events
Domain
Automotive industry, digital marketing
Required skills
Brand campaign execution, brand positioning, ROI analysis, strategic marketing planning, agency management, digital marketing strategy, SEO/SEM management, event planning, project management, Google Analytics (GA4), Google Ads, CRM platforms, performance marketing optimization, multi-media campaign development, marketing research, Keynote, Google Slides, Excel/Google Sheets, Google Docs
Technologies
Google Analytics (GA4), Google Ads, CRM platforms, YouTube marketing, email marketing, social media marketing, Keynote, Google Slides, Excel/Google Sheets, Google Docs
Responsibilities
Develop and execute comprehensive brand campaigns, manage brand positioning and campaign projects, conduct brand impact assessments, craft strategic marketing plans, oversee brand and production agencies, build and analyze brand research initiatives, plan and execute brand-related events, monitor digital marketing strategies across multiple channels, optimize campaign performance, oversee SEO and SEM strategies
Seniority
Mid-level, hands-on IC
