Manager, Audience Analytics
Core
Manages campaign performance metrics, analyzes audience data to uncover media insights, and supervises a team to improve program performance.
Role type
Manager, Audience Analytics
Builds
Campaign reports, media insights, and optimized audience strategies
Domain
Digital marketing, media analytics, healthcare client activations
Deliverable
dashboards & analysis
Required skills
Independent critical thinking, quantitative and qualitative data analysis, digital data collection and measurement, audience software proficiency, team supervision and coaching, business relationship cultivation, strategic thinking
Preferred skills
Healthcare client experience, DTP and HCP activation knowledge
Technologies
Data visualization tools, statistics packages
Responsibilities
Analyze vast data sets to uncover media insights, evaluate program performance, ensure accurate reception of audience figures, produce campaign reports with progress comments, supervise and coach a team, coordinate cross-functional efforts, solve ongoing problems with strategic guidance
Seniority
Manager, hands-on leadership
