Senior Media Planner
Core
Assist with day-to-day operations of client media plans and budgets, including flowcharts, budget trackers, and ensuring timely media authorizations before buys.
Role type
Senior Media Planner
Builds
Client media plans and budget trackers
Domain
Digital and traditional media advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Cross-channel media planning, media math, media tools proficiency (Kismet, R/F, DCM, Prisma, comScore, MRI), presentation skills, multi-tasking, time management
Preferred skills
Video/Audio Broadcast/Streaming, Direct and Addressable Digital, Social Media, Retail Media, Print, OOH
Technologies
Kismet, R/F, DCM, Prisma, comScore, MRI
Responsibilities
Attend client status meetings and summarize next steps; Research and develop media plan scenarios; Partner with analytics team to implement measurement objectives; Utilize planning tools to determine optimal media mix; Maintain updated costs and media plan details; Confirm client media authorization approval for buys; Provide assistance with Billing Process; Supervise and counsel direct reports
Seniority
Senior, hands-on IC with mentorship responsibilities
