Senior Associate, Commerce
Core
Develop, plan, buy, execute, and measure media plans for shopper/commerce media clients, focusing on driving product sales online and in-store.
Role type
Senior Associate, Commerce Media Planning & Buying
Builds
Omnichannel commerce media programs across retail media networks, programmatic, and in-store channels
Domain
Performance Marketing / Retail Media / E-commerce
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Media channel knowledge (display, OLV, STV, in-store, OOH), Retail Media Network (RMN) platform proficiency, Audience targeting, Budget allocation, Campaign optimization, Vendor management, Media plan creation, Billing & invoicing, Data analysis & reporting
Preferred skills
Agency or Commerce media experience, Familiarity with major retailers (Amazon, Walmart) and tech platforms (Roundel, Pacvue, Criteo), Project management
Technologies
DSPs, MediaTools, Prisma, 3rd party ad-serving & tracking systems
Responsibilities
Lead RFP and negotiation for managed service campaigns; Build detailed media plans with tactics, audiences, and flighting; Execute buying process and optimize campaigns for performance; Manage vendor communications and coordinate creative assets; Monitor pacing and measure media performance; Generate daily/weekly/monthly reports and insights; Handle billing, invoicing, and status documentation; Mentor Associates
Seniority
Mid-level, hands-on IC with mentorship duties