Product Manager - Player Onboarding & Activation
Core
Own and optimize the end-to-end player onboarding funnel to convert incoming traffic into engaged, active players in an iGaming ecosystem.
Role type
Product Manager (Player Onboarding & Activation)
Builds
Registration flows, onboarding experiences, and activation funnels for online casinos and sports betting platforms.
Domain
iGaming (Online Casinos, Sports Betting)
Deliverable
product features
Required skills
Funnel analysis, conversion optimization, user behavior analysis, cross-functional collaboration, regulatory compliance (KYC), A/B testing, data-driven decision making
Preferred skills
Experience with experimentation frameworks, deep understanding of user acquisition metrics
Responsibilities
Analyze user behavior to identify drop-offs and improve conversion, partner with marketing to align traffic quality and campaign intent, design registration flows integrating compliance requirements, collaborate with design to build high-converting experiences, present product performance and roadmaps to senior leadership, conduct user acceptance testing, drive post-launch optimization through monitoring and experimentation